We’re beyond stoked to announce that Creatures has recently become the first ever global surf hardware company to certify as a B Corp. For those not sure what a B Corp is, the certification assesses companies for their impact across a range of areas from environment to social responsibility. Over the last decade, it has become the gold-standard in making sure businesses use their influence as a force for good in the world. Only a fraction of companies that go through the process actually end up making certification, so we were a little nervous when we first leapt in.
Traction pads are one of the tools of the trade when it comes to surfing. While full deck used to be the rage, and still is for some surfers, it’s nearly always about which humble tail pad is best. Do you want a great value tail pad? Do you want a fish tail pad? Do you just want something that looks kinda cool? This guide covers those bases, keeping things simple to choose the best surf traction for you.
It was smiles all around as Creatures ambassadors Jack Freestone, Mitch Coleborn, Jay Davies, Felicity Palmateer, Winter Vincent and Kobi Clements took to Australias first surf park URBNSURF Melbourne.
Dynamic surfing requires dynamic product, so when we handed the new SUPERLITE leash over to world tour surfer Griffin Colapinto, he made sure to give it a proper thrashing, through all types of maneuvers and wave conditions. Safe to say he loved the new addition to the Creatures leash family.