San Diego, California. June 25, 2020.
JS Industries is proud to welcome Conner Coffin to the Traktor team.
The WSL star, and current world number 20, has committed exclusively to JS surfboards. Coffin, 26, made the decision to ride Jason Stevenson's boards full-time during an off-season where the Santa Barbara native was able to engage in extensive R&D in Hawaii, Australia and around home in California before COVID-19 forced the professional surfing world into an extended hiatus.
“For me, joining JS is really exciting. I've always admired the surfing of so many legends that JS has ridden boards for, from AI to Joel, Jules, Ace, Ryan...the list goes on! I always felt like their boards were so precise and glued to their feet. For me, having the opportunity to work with a shaper who has built boards for world champions and surfers for years is huge. I'm excited to have the chance to work with JS to continue building my boards for the tour and growing as a surfer! “
One of the most respected shapers in the world, founder Jason Stevenson built JS Industries from the ground up. Since 1999, Jason's vision has always been to create the highest performance boards in the industry, from CT level shortboards, all the way up to twins and super fast, forgiving fun boards. Now JS is focused on creating a quiver for Conner to excel both in the United States and beyond.
“American stores have supported us for almost twenty years now. During this time we have seen incredible love for our boards and our brand across surfers and communities. We are now working with Conner, a world class surfer born and raised in the USA. His refined approach and class both on land and in the water will give us even more insight into building the best boards in the world and further refining them for American surfers. We couldn't be happier to see a person and surfer of Conner's quality join the Traktor team. “
Conner and part of his new quiver. Black Baron, HYFI Bullseye, HYFI Monsta Box 2020 and Monsta 2020.
One of the key links between JS's Gold Coast headquarters, Australia and California is President of US Operations, Heath Walker. And after enjoying his own 10-year professional surfing career, Walker also appreciated the opportunity to work with Coffin long-term.
“Conner is the best example we could hope for representing JS across the Americas and around the world. His surfing speaks for itself. Draws powerful lines in an old school style with huge turns on the rails but has the new school flash and a background of explosive maneuvers. In addition to his incredible talent, we are proud to welcome him to JS. Conner is an accessible and outstanding guy, from a large family of talented surfers. Come on Conner. “